Ambush Marketing

Ambush Marketing

Definition: Ambush marketing is one of the most common ways that businesses get free promotions. It is a form of …

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Alternative Media

Alternative Media

Definition: Alternative media is a term often used to describe online and non-mainstream media. It refers to a range of …

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Alternative Evaluation

Alternative Evaluation

Definition: Alternative evaluation is a method used by consumers to compare various product or service options offered by firms. While …

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AIDA Model

AIDA Model

Definition: The AIDA Model is a psychological model that can be applied to various aspects of marketing and indicates when …

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After-Sales Service

After-Sales Service

Definition: After-sales service is used in businesses to help settle disputes with customers or resolve technical issues after purchasing the …

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