Definition: Account Director can be defined as one person, several people, or a combination of individuals contributing to the growth of your business. They play a vital role in almost every business type these days, including non-profit organizations, small businesses, family-owned businesses, and well-known businesses. Account Directors can make or break the future of their company, and depending on how you look at it; it could make or break your opportunity to succeed as an entrepreneur.
What Does an Account Director Do?
An Account Director should always look for new opportunities to grow small businesses and work on important projects. For example, by helping clients overcome problems that may not have been solvable otherwise. Shadowing can help Account Directors take on new clients when needed (not just for people that work for them). Also, shadowing allows the Account Director the opportunity to network with other business professionals and learn from them as well as other companies
An Account Director is responsible for the performance of a business in two basic ways:
- fostering relationships with company clients and
- managing the accounts of the business.
Account Directors typically focus on three main areas:
- Growing client revenue,
- Making client projects successful, and
- Increasing company reputation.
The role of an account director in a business has a major impact on the organization’s overall success and how well it will perform overall. An individual who is in this role should be well-versed in Account Management principles, skills and act as an effective advisor to the senior management team in the business.
Account Director Job Description
These digitally-savvy professionals aren’t just managing budgets but are also responsible for the creative vision of an advertising or marketing campaign.
The job description of an account director depends upon the size and scope of a company:
Their role often involves:
- interpreting data and applying it to target markets,
- advising on strategies,
- designing promotional ads and packaging.
- Advising customers on all accounts that they have been assigned.
- helping customers resolve account issues,
- dealing with accounts payable issues,
- helping manage business growth and marketing,
- communicating with stakeholders,
- preparing reports,
- working with legal departments, and
- managing budgets on behalf of the company.
- They oversee all administrative tasks like inventories, data entry, administrative duties, and vendors.
Though marketing and PR is typically a day job for some, account directors can be in the trenches for months at a time on an annual basis.
Being an Account Director can be very rewarding. Working with a different group of people on various projects and managing other people’s time to help your organization grow and help your business grow.
Requirements for Account Director
The requirements for an Account Director are different for each company. This role is essential because it dictates your company’s overall financial health, but communication strategies are used to keep everyone on track.
Account Directors can set and enforce company guidelines, i.e., how and when expenses are approved and recovered. They also control promotional and marketing expenditures and employees who report directly to them (i.e., sales agents).
They have a large say over how tasks are split between various departments and their specific reporting responsibilities.
Skills to consider when looking for an AD include:
- Their experience managing customers,
- Their understanding of how online marketing works and how it relates to selling products or services,
- Their demonstrated willingness to learn new skills and apply those skills in a role where they have responsibility for a lot of people and large numbers of customer accounts,
- strong communications skills to differentiate themselves from the competition.
- Demonstrated expertise in data analysis, financial management, information technology (IT), and manual work procedures.
- Strong leadership skills that won’t quit even in the face of obstacles.
- Excellent understanding of marketing and sales strategies, along with financial literacy.
- A bachelor’s degree in business or finance is generally considered well-suited for this role.
Account Directors may be responsible for managing more than one account, depending on how they choose to communicate with clients. It’s their job to create a secure environment to prevent unauthorized access to data and maintain a work environment that is friendly, professional, and courteous. An Account Director is required to have strong interpersonal skills.